BIKE KINGDOM LENZERHEIDE - BIKE CLANS
In 2019, I was commissioned by Creative Intelligence Agency to create a series of three characters for their client Bike Kingdom Lenzerheide's biking app. The goal was to create a character to represent three riding styles, which users could choose upon setting up the app, which they could then use to see progress, earn rewards and add a competitive element as they biked in the beautiful mountains of Lenzerheide, Switzerland.
Art Director: Niels Schäfer
Thanks for viewing - see the process behind the illustrations here.